"How do nofollow and dofollow backlinks differ, and when should each be used?"
Nofollow and dofollow backlinks differ primarily in how they affect SEO and the transfer of authority between web pages. Dofollow links allow search engines to follow the link, passing along "link juice" or ranking power from the linking site to the destination site, which can enhance the destination site’s SEO and improve its visibility in search results. In contrast, nofollow links, marked with the rel="nofollow" attribute, tell search engines not to transfer ranking power. These links are typically used for content that is not necessarily endorsed by the website, such as user-generated comments, paid ads, or sponsored links, as they help avoid passing unintended SEO value. Dofollow links should be used for high-quality, trusted resources you want to support with SEO value, while nofollow links are appropriate for unverified or sponsored content to maintain the integrity of your site’s link profile.
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